Words That Navigate
Hertz tapped Navigation Solutions to develop NeverLost in-car GPS unit and software. The car rental add-on featured a Travel Guide, compiled of thousands of points of interest across the United States.
Challenge
Drivers using in-vehicle navigation systems needed quick, glanceable information about lodging and points of interest—but descriptions were inconsistent in length, tone, and usefulness.
My Role
I designed a content system for high-distraction environments. I created a rubric that defined character limits, tone, and must-include information, ensuring every description was useful at a glance.
Process
Researched what information drivers actually need while navigating by putting myself in the driver’s seat—and the front passenger’s!
Established character limits (70-300 characters) for each map point category, optimized for glanceability.
Created a style guide and trained another writer to maintain consistency.
Impact
Wrote hundreds of consistent, user-friendly descriptions. My rubric became the standard for all future content, scaling content production without sacrificing quality.