Email Campaigns

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Words That Intrigue

To increase traffic to ArtCarved and spur the interest of one of our buyer personas, I planned a monthly email campaign that focused on gems as birthday gifts while teasing out abstract properties and saged effects of each birthstone.

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Monthly Gemstone Email

An example of the monthly emails for each birthstone.

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Energy Flow

I decided that a pithy description and single line CTA for each birthstone would flow better in the zig-zag design of the email.

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