Words That Intrigue
To increase traffic to ArtCarved and spur the interest of one of our buyer personas, I planned a monthly email campaign that focused on gems as birthday gifts while teasing out abstract properties and saged effects of each birthstone.
Monthly Gemstone Email
An example of the monthly emails for each birthstone.
Energy Flow
I decided that a pithy description and single line CTA for each birthstone would flow better in the zig-zag design of the email.