Naming & UI Writing
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Words That Identify
While working with the Alexa marketing team, the Alexa Hub channel owner asked for my help naming a section of the navigation bar that housed user-generated content.
Notes on Empathy
My first instinct was to go with “From Users Like You,” but I knew that people rarely refer to themselves as ‘users’.
Language Matters
I kept away from transactional language like ‘customers’ because not every Alexa experience or feature requires a purchase. I also wanted to stay friendly and colloquial, and ‘Folks’ was a bit far outside of Alexa’s established tone.
Brainstorming
Since this title was to nest under ‘Community,’ I kept it simple with ‘people,’ as it was familiar, indisputable, and relatable.